If you’ve been scrolling through Instagram lately then chances are you’ve probably noticed a line of little blue dots situated under folk’s photos and videos. Taking a moment to investigate this new feature, you’ll discover that a swipe will turn one post into a multi-pictured slideshow. Gimmick or golden marketing tool, today we do a brand-focused breakdown and see how your business might benefit from this new feature!
Soaring sales and increased conversions
If you’ve got products to sell then video marketing is your new best friend. Studies show that by merely featuring a product video on your site’s landing page, you can increase conversions by more than 80%!
Well, sight is the most dominant of our senses so it therefore makes sense that videos would captivate and influence us more than a paragraph of text or a catchy theme song. If pictures tell a thousand words then continuous moving pictures will be able to simultaneously stimulate and inform your potential customers in a matter of seconds.
Most importantly, videos inspire a sense of trust in your viewers. It’s all well and good to see pictures of a product, but watching it in action and seeing it explained will direct sales.
Ready for ranking
Anyone with an online marketing aspiration knows that you want to be on Google’s good side. Guess what: Google loves videos.
If folks are spending a decent amount of time during their visit to your website then that’s going to get you in Google’s good books. Videos inspire visitors to stick around on your website longer than they might have without the spot of footage/animation. Google can get behind a website that people are taking their time on: the search engine receives signals saying that visitors are not simply clicking off your site as soon as they land on it, and it assumes you have quality content to offer its browsers.
Pro SEO tip: don’t forget to give your videos informative titles and detailed descriptions packed with keywords related to your business! You don’t want all your creative efforts being wasted: SEO will ensure that your content is getting noticed where it needs to be.
If you’d like to increase traffic to your page using SEO, we can help! Check out our SEO services for more information.
Sell it to cellphones
Another major benefit of video content is it can seriously appeal to your mobile audience. YouTube has reported that mobile video consumption has risen by an astounding 100% in the past year, and that’s only improving as device screens and cameras are sharpening.
Navigating across an entire website in search of valuable information can be extremely difficult if you’re out and about and doing so on a little mobile screen (with your thumb, too). By including videos across your website you can quickly and efficiently communicate a bunch of information to your viewers in an instant.
For example, if you offer an experience or attraction that tourists might enjoy then you’ll definitely benefit from a video.
Picture your target audience member: a tourist trawling through the various websites that advertise activities in their area. Rather than reading through paragraphs of description, they tap on and view your website’s landing page, and the video that’s advertising your attraction. They instantly know what you have to offer, where you are, and how much fun they’d seem to have if they choose to come and visit.
Often we’re sold on the product, place or people featured in your videos before we bother to investigate the price tag! Videos are powerful influencers indeed.
Next month we’re going to explore the benefits of video further as we investigate the part they play in social media marketing.
If you’re interested in implementing video on your website or Facebook page then we can help! Get in touch with Tailgunner today for info on video creation for business.
This crisp, clean, visually-focussed social network is perfect for clients with eye-catching imagery to share. Instagram sells the concept of an experience, which is why brands often employ popular Instagrammers to share images of themselves using the product: faithful audience members – in an effort to mimic the Instagrammer’s lifestyle – will shop for the same products that they see featured in the photos.
While Facebook draws attention to and offers information about your brand, Instagram aims to do this visually by instilling a desire within your audience to acquire the items or places promoted in your eye-catching images. For this reason, Instagram would be suitable to a brand who are selling a product that can be displayed and – if possible – styled (such as shoes, headphones or skincare). Neat places such as restaurants and tourist attractions do very well in Instagram, too.
So you’ve decided it’s time to bring your brand to social media. Or, perhaps, you’ve already accumulated several accounts for your brand, and you’re finding it challenging to figure out which ones are successfully networking your business and which are wasting your time and energy.
We know that you’ve got an audience of potential clients out there who are eager to learn about your product or service. The tricky part can be finding which social network this audience are currently active on, and that’s where we come in.
Working with a myriad of clients ranging from tradesmen to pharmaceutical companies means Tailgunner can effectively assign brands to specific social networks – networks that will work for you.
How is your website contributing to your business? It’s not often we start a new blog article by asking a question, but if you’re going to talk about website design for businesses, this is one of the most important questions you need to ask.
Is your website improving your sales rate? Is it bringing in new leads and clients? Do people use it to achieve something they wouldn’t otherwise have been able to do?
If you’ve answered “No” to all of these questions, there’s a chance your website isn’t working. Websites serve a whole lot of different purposes for businesses, but each website should still be aiming to achieve some level of success – and if your website isn’t achieving that success, there’s probably a good reason why.
Here’s a quick look at 5 of the more common issues that prevent a website from functioning well and contributing to your business.
We talk about Search Engine Optimisation (SEO) a lot with our clients, and we’re often surprised by the outdated and incorrect views many have about SEO and how it works.
To be fair, SEO has gone through a real shake-up over the last 5 or so years, and if you’re not actively keeping up to date with how it all works, it’s easy for your understanding to become outdated very quickly.
We don’t expect our clients to have a thorough understanding of how it all works, otherwise we’d have nothing to do, and would probably go out of business. However, there are a number of misconceptions that we’ve come across that, if put into practise, could actually have a severe negative impact on your site.
Here are the 5 most common SEO myths and misconceptions that we’ve come across that really need to be debunked.
If you’re like most business owners out there, you probably spent a fair amount of time at the beginning of this year setting goals and targets, and creating a marketing strategy to help you get there.
Maybe you wanted to invest more time interacting with your audience on LinkedIn. Or perhaps you wanted to start pushing your products more through Facebook. It could even have been as simple as writing a monthly blog post to share on your website.
Well, we’re now nearly halfway through 2016 – so how’s the strategy looking now? Are you still writing those blogs and selling products through Facebook? Or has the humdrum of daily business captured your attention, leaving your Facebook profile and blog page dormant and neglected?
If you need a little motivation – a pick-me-up – to help get those wheels turning again, we’ve put together a list of important stats and figures that show just how important it is to keep up your marketing efforts.
Instagram is a social media platform that allows you to visually promote your business to an incredibly wide and growing audience. It’s a community built on the power of visual storytelling, and if you’re not already on Instagram, you might want to reconsider your social media strategy.
That said, launching your business onto a new platform can be a little daunting – it means more work and more activity to monitor, and you might be struggling to think what kind of content you can post that people might actually want to interact with.
While these concerns are valid, you’ll soon discover that there are countless people out there interested in what you do, and what stories you have to tell. If you’re considering getting started on Instagram, or maybe you’re already there but need some help, here are some top tips and bits of advice for launching your business on Instagram. Continue Reading →
One of the most common questions we’re asked is how can business owners increase engagement on Facebook.
Here’s a common scenario: they’ve been running a Facebook page for 12 months., and in that time they’ve built a following of 2000 fans. But despite
posting new content semi-regularly, they’re just not getting the interaction they’d like. Every post gets one or two likes, but nothing else. What can they do?
Here are 5 tips we always end up sharing.
LinkedIn is the social network for professionals. Business owners use it to network and connect, and potential employees use it to showcase their skills and experience.
Because your LinkedIn profile is presented in a professional environment, it’s essential you’re putting your best foot forward. If it’s been a while since you’ve visited your profile, we recommend you take some time soon to log in and give your profile a refresh.
Here are 5 simple ways you can get your profile humming again.