Maintaining a strong, sincere online presence is an effective tool for small kiwi businesses, but it can present its challenges. The ‘bot’ invasion is one such challenge; one we’ve become all too familiar with in our years of social media service. Everyone who wants to grow their ‘gram understands the importance of engagement. A healthy following and flow of interaction from your audience (comments and likes) is the goal, but the means by which you achieve it matters.
It matters to your audience, and it matters to Instagram.