5 reasons your website isn’t working

How is your website contributing to your business? It’s not often we start a new blog article by asking a question, but if you’re going to talk about website design for businesses, this is one of the most important questions you need to ask.

Is your website improving your sales rate? Is it bringing in new leads and clients? Do people use it to achieve something they wouldn’t otherwise have been able to do?

If you’ve answered “No” to all of these questions, there’s a chance your website isn’t working. Websites serve a whole lot of different purposes for businesses, but each website should still be aiming to achieve some level of success – and if your website isn’t achieving that success, there’s probably a good reason why.

Here’s a quick look at 5 of the more common issues that prevent a website from functioning well and contributing to your business.

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5 SEO myths debunked

We talk about Search Engine Optimisation (SEO) a lot with our clients, and we’re often surprised by the outdated and incorrect views many have about SEO and how it works.

To be fair, SEO has gone through a real shake-up over the last 5 or so years, and if you’re not actively keeping up to date with how it all works, it’s easy for your understanding to become outdated very quickly.

We don’t expect our clients to have a thorough understanding of how it all works, otherwise we’d have nothing to do, and would probably go out of business. However, there are a number of misconceptions that we’ve come across that, if put into practise, could actually have a severe negative impact on your site.

Here are the 5 most common SEO myths and misconceptions that we’ve come across that really need to be debunked.

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Online marketing stats you need to know for 2016!

If you’re like most business owners out there, you probably spent a fair amount of time at the beginning of this year setting goals and targets, and creating a marketing strategy to help you get there.

Maybe you wanted to invest more time interacting with your audience on LinkedIn. Or perhaps you wanted to start pushing your products more through Facebook. It could even have been as simple as writing a monthly blog post to share on your website.

Well, we’re now nearly halfway through 2016 – so how’s the strategy looking now? Are you still writing those blogs and selling products through Facebook? Or has the humdrum of daily business captured your attention, leaving your Facebook profile and blog page dormant and neglected?

If you need a little motivation – a pick-me-up – to help get those wheels turning again, we’ve put together a list of important stats and figures that show just how important it is to keep up your marketing efforts.

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5 Instagram Tips for Small Businesses

Instagram is a social media platform that allows you to visually promote your business to an incredibly wide and growing audience. It’s a community built on the power of visual storytelling, and if you’re not already on Instagram, you might want to reconsider your social media strategy.

That said, launching your business onto a new platform can be a little daunting – it means more work and more activity to monitor, and you might be struggling to think what kind of content you can post that people might actually want to interact with.

While these concerns are valid, you’ll soon discover that there are countless people out there interested in what you do, and what stories you have to tell. If you’re considering getting started on Instagram, or maybe you’re already there but need some help, here are some top tips and bits of advice for launching your business on Instagram. Continue Reading →

5 tips for boosting engagement on Facebook

One of the most common questions we’re asked is how can business owners increase engagement on Facebook.

Here’s a common scenario: they’ve been running a Facebook page for 12 months., and in that time they’ve built a following of 2000 fans. But despite
posting new content semi-regularly, they’re just not getting the interaction they’d like. Every post gets one or two likes, but nothing else. What can they do?

Here are 5 tips we always end up sharing.

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5 simple ways to revitalise your LinkedIn profile

LinkedIn is the social network for professionals. Business owners use it to network and connect, and potential employees use it to showcase their skills and experience.

Because your LinkedIn profile is presented in a professional environment, it’s essential you’re putting your best foot forward. If it’s been a while since you’ve visited your profile, we recommend you take some time soon to log in and give your profile a refresh.

Here are 5 simple ways you can get your profile humming again.

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SEO mistakes – why people can’t find your website

We talk a lot about good SEO practice, and how to make your website as search engine friendly as possible. A good search engine ranking can be so important for your businesses, and it places your website directly in front of people who are searching for the services you offer.

But for every business that’s made it to the first page of Google, there are hundreds of businesses that haven’t. These businesses have websites that are sitting anywhere from page 2 to page 102, so it’s unlikely they’ll ever get much business out of their website.

While there are countless factors that determine your rankings in the search engine results, there are a few things that could be happening on your website that are preventing you from getting a better ranking.

Here are a few of the most common SEO mistakes, which might explain why no one can find your website!

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SEO basics for small businesses

If you’re a small business owner, it’s very important that you have a basic understanding of SEO, or search engine optimisation.

Chances are you’re very familiar with the term SEO already – as it’s likely your inbox and junk mail folders are full of emails from companies overseas offering you cheap SEO work for your website. But unless you’ve spent a little time doing some reading and research, it’s likely you’re not too familiar with what it is, what it means, and how important it can be for your business.

SEO is unique in that its not a fad or a passing technique that’s going to lose its significance in the near future. Its here to stay and is only going to become even more important as industries rely more and more on the internet to reach their customers.

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Top 10 Social Media Tips

There’s no denying that we’re now living in a digital society. The internet has become an important part of nearly everything we do. We use it for work, for entertainment, for leisure, for socialising, and even for comparing home loan rates and insurance premiums.

If you manage a business or company and want to reach more clients and get in front of even more potential customers, it’s essential you’re digitally active too – and one of the most effective ways to make your presence known online is via social media.

Here are just a few short pieces of advice if you’re looking to promote your services on social media. Continue Reading →

Is your website responsive? It needs to be!

When it comes to determining the order that results appear in a Google search, there is a long list of factors that Google takes into account. Until recently the main factors have included the content of your website, the number of links to your website, and how active you are on social media.

That was until recently, when Google announced that on 21 April 2015, it will be introducing a new factor: mobile friendly. Google knows if your website is mobile friendly, and has decided to include it as a ranking factor.

Essentially, this means if your website is mobile friendly, you can expect to rank above your competitors who don’t have mobile friendly sites.

By now we’re certain a few questions have started to form in your minds, and here are the answers!

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