Stem Creative is a Wellington-based video production company that specialises in telling stories for businesses online. They have an impressive range of clients including Garage Project, the National Party, L’Oreal, Whittaker’s Chocolate and more.
They approached us in 2014 to have a go at optimising their website. They’d built the website themselves, and wanted to competitively challenge for the first page on Google. They’d hired a couple of different companies to do the same work earlier, but were unhappy with the approach and limited range of ideas these companies came with.
When it comes to determining your website’s rankings in Google, one of the most effective elements of a website is the written content, which contains the keywords you want to rank for. The issue with Stem Creative’s website was it didn’t have a lot of written content – and that’s exactly how they liked it.
So we had to come up with a range of ideas for optimising their one-page website without cluttering the site by introducing a whole lot of text.