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5 Instagram Tips for Small Businesses

Instagram is a social media platform that allows you to visually promote your business to an incredibly wide and growing audience. It’s a community built on the power of visual storytelling, and if you’re not already on Instagram, you might want to reconsider your social media strategy. That said, launching your business onto a new platform can be a little daunting – it means more work and more activity to monitor, and you might be struggling to think what kind of content you can post that people might actually want to interact with. While these concerns are valid, you’ll soon […]

2019-04-09T23:56:12+12:00May 23rd, 2016|Instagram, Small Business, Social Media|

5 tips for boosting engagement on Facebook

One of the most common questions we’re asked is how can business owners increase engagement on Facebook. Here’s a common scenario: they’ve been running a Facebook page for 12 months., and in that time they’ve built a following of 2000 fans. But despite posting new content semi-regularly, they’re just not getting the interaction they’d like. Every post gets one or two likes, but nothing else. What can they do? Here are 5 tips we always end up sharing.

2019-04-09T23:55:59+12:00March 1st, 2016|Facebook, Social Media|

5 simple ways to revitalise your LinkedIn profile

LinkedIn is the social network for professionals. Business owners use it to network and connect, and potential employees use it to showcase their skills and experience. Because your LinkedIn profile is presented in a professional environment, it’s essential you’re putting your best foot forward. If it’s been a while since you’ve visited your profile, we recommend you take some time soon to log in and give your profile a refresh. Here are 5 simple ways you can get your profile humming again.

2019-04-09T23:55:47+12:00February 5th, 2016|LinkedIn, Social Media|

Top 10 Social Media Tips

There’s no denying that we’re now living in a digital society. The internet has become an important part of nearly everything we do. We use it for work, for entertainment, for leisure, for socialising, and even for comparing home loan rates and insurance premiums. If you manage a business or company and want to reach more clients and get in front of even more potential customers, it’s essential you’re digitally active too – and one of the most effective ways to make your presence known online is via social media. Here are just a few short pieces of advice if […]

2019-04-09T23:58:10+12:00May 13th, 2015|Facebook, Instagram, LinkedIn, Social Media|

Social media stats for 2014

2014 was a big year for social media, and it looks like 2015 might be much of the same. So we thought we’d start 2015 with a brief reflection of 2014, and what it meant for social media. We’ve got analysis on the big 4 social networks (Facebook, Twitter, Google Plus, YouTube), as well as a few others, including Instagram, LinkedIn, Pinterest and Snapchat. Facebook Facebook has 1.28 billion monthly active users, making it the most popular network out there. Also: It has 1.01 billion mobile monthly active users 72% of online adults visit Facebook at least once a month […]

2019-04-09T23:58:36+12:00January 15th, 2015|Facebook, Instagram, LinkedIn, Social Media, Statistics|

The 7 deadly sins of Social Media

So you’re in charge of managing the social media presence for a business or organisation? Whether you’re just starting out or you’ve been managing the profiles for a while, there are a few fundamental rules and guidelines that dictate best practice when it comes to social media. These 7 deadly sins of Social Media will give you a glimpse of social media’s dark side, and will hopefully give you a few ideas of what not to do while managing your own accounts. Chances are you’re guilty of a few of these “sins”, which may be holding you back and preventing […]

2019-04-10T00:00:58+12:00November 1st, 2014|Facebook, Instagram, LinkedIn, Social Media|

Social media and crime

In our reading this week we came across an interesting infographic which explained a few startling connections between social media and crime. Some of the interesting statistics included: 66 percent of active Facebook users do not know about privacy settings 47 percent of teens have a public facebook profile viewable by anyone 78 percent of burglars have admitted they use Facebook, Google Street View and other social media platforms to select victim’s properties. 54 percent of burglard say that posting status and whereabouts on social media is the most common mistake made by homeowners. The financial cost of cyber crime […]

2019-04-10T00:06:04+12:00October 4th, 2013|Facebook, Instagram, LinkedIn, Social Media|

10 tips for writing better Facebook status updates

One of the key aspects of running a Facebook page is consistent posting, but if you manage a page for a business, organisation or cause, you probably know how hard it can be to think of engaging and relevant updates – especially when you’re trying to post something every day. We recently found a great infographic explaining how to write effective status updates on Facebook, and other social media platforms too. The ten tips it listed included: Post an interesting fact Share a tip Endorse content Don’t always ask a question Inspire action Tell users what to expect Add a […]

2019-04-10T00:06:31+12:00August 26th, 2013|Facebook, Social Media|
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