Tailgunner, Author at Tailgunner

About Tailgunner

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So far Tailgunner has created 57 blog entries.

Getting the best out of your Web Design Brief (Part 1)

During a web design project, our team will go out of its way to please our clients – be this through endless edits, additional features (perhaps not included in the brief), and a good deal of trial and error upon request. It’s no secret that some projects can tend to go more smoothly than others. While we can promise that we’ll do our best to inform and educate you about all things web design and project-related, there are a few tips we can offer our clients to ensure a seamless transaction is made between us.

Tailgunner2019-04-09T23:49:38+12:00May 16th, 2017|Blog|

Under the influence: using customers to collect customers

No matter how fantastic your product or service might be, getting the attention of your target audience can be a tremulous task – especially for small kiwi businesses. In a world where we tend to roll our eyes at obvious advertisements, it can be hard to target the trustworthy marketing zone wherein a potential customer can feel comfortable and eventually keen to try your product. Times are changing. Just as the internet morphed into the user-bolstered 2.0, companies are looking to the customers themselves for brand-boosting opportunities. With a little social media smarts… you might just see your customers magically […]

Tailgunner2019-04-09T23:52:14+12:00April 28th, 2017|Blog, Facebook, Influencer, Influencer Marketing, Instagram, LinkedIn, Online Marketing, Small Business, Social Media, Statistics|

Three reasons why a rebrand is going to be the best bet for your business

Do I really need a new logo? Is it worth it? The old one has worked fine for us these past few decades…why should I bother rebranding? You wouldn’t show up to work in a garish pastel pantsuit, so why should your logo stay stuck in the 80’s-90’s? Even a few early 2000 logos are lacking that modern, timeless factor that many 2010-7 logos are strongly sporting these days. A relevant rebrand is every bit as important as updated technology for your business, so what’s stopping you from investing in that redesign? If it’s going to take a little persuasion […]

Tailgunner2019-04-09T23:52:04+12:00April 21st, 2017|Blog|

How to handle hate: keeping your profile professional

The ‘single star review’ is never a welcome notification for small businesses currently utilising social media for marketing. The lonely 1 star out of 5 will generally be followed by a client’s (often expletive-laced) narrative regarding an unsatisfactory experience they’ve had with your business. Sometimes the single star won’t be accompanied by any comments at all, and the ‘reviewer’ will just be seeking to bring down your overall rating – an issue we’ve faced ourselves at Tailgunner. Then there’s blatant negativity. A comment will come out of nowhere on one of your posts – cold and uncalled for. How are […]

Tailgunner2019-04-09T23:51:54+12:00March 30th, 2017|Blog|

The benefits of video for business: websites

Soaring sales and increased conversions If you’ve got products to sell then video marketing is your new best friend. Studies show that by merely featuring a product video on your site’s landing page, you can increase conversions by more than 80%! Why? Well, sight is the most dominant of our senses so it therefore makes sense that videos would captivate and influence us more than a paragraph of text or a catchy theme song. If pictures tell a thousand words then continuous moving pictures will be able to simultaneously stimulate and inform your potential customers in a matter of […]

Tailgunner2019-04-09T23:53:30+12:00February 18th, 2017|Blog, Google AdWords, Online Marketing, Search Engine Optimisation, Small Business|

Continued: Choosing the right social network (Pinterest and Instagram)

Instagram This crisp, clean, visually-focussed social network is perfect for clients with eye-catching imagery to share. Instagram sells the concept of an experience, which is why brands often employ popular Instagrammers to share images of themselves using the product: faithful audience members – in an effort to mimic the Instagrammer’s lifestyle – will shop for the same products that they see featured in the photos. While Facebook draws attention to and offers information about your brand, Instagram aims to do this visually by instilling a desire within your audience to acquire the items or places promoted in your eye-catching […]

Tailgunner2019-04-09T23:53:39+12:00February 9th, 2017|Blog, Facebook, Instagram, LinkedIn, Online Marketing, Small Business, Social Media|

Choosing the right social network for your business

So you’ve decided it’s time to bring your brand to social media. Or, perhaps, you’ve already accumulated several accounts for your brand, and you’re finding it challenging to figure out which ones are successfully networking your business and which are wasting your time and energy. We know that you’ve got an audience of potential clients out there who are eager to learn about your product or service. The tricky part can be finding which social network this audience are currently active on, and that’s where we come in. Working with a myriad of clients ranging from tradesmen to pharmaceutical companies […]

Tailgunner2019-04-09T23:53:56+12:00January 25th, 2017|Blog, Facebook, Instagram, LinkedIn, Online Marketing, Small Business, Social Media|

5 reasons your website isn’t working

How is your website contributing to your business? It’s not often we start a new blog article by asking a question, but if you’re going to talk about website design for businesses, this is one of the most important questions you need to ask. Is your website improving your sales rate? Is it bringing in new leads and clients? Do people use it to achieve something they wouldn’t otherwise have been able to do? If you’ve answered “No” to all of these questions, there’s a chance your website isn’t working. Websites serve a whole lot of different purposes for businesses, […]

Tailgunner2019-04-09T23:53:59+12:00August 22nd, 2016|Small Business, Web design|

5 SEO myths debunked

We talk about Search Engine Optimisation (SEO) a lot with our clients, and we’re often surprised by the outdated and incorrect views many have about SEO and how it works. To be fair, SEO has gone through a real shake-up over the last 5 or so years, and if you’re not actively keeping up to date with how it all works, it’s easy for your understanding to become outdated very quickly. We don’t expect our clients to have a thorough understanding of how it all works, otherwise we’d have nothing to do, and would probably go out of business. However, […]

Tailgunner2019-04-09T23:53:19+12:00July 12th, 2016|Search Engine Optimisation|

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