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BLOG2019-05-20T16:16:43+12:00

COVID-19 and your small business: stay social with your customers and client base in 2020

March 13th, 2020|Uncategorized|

Social media has been absolutely crucial for businesses in the past few months. Supermarkets have been able to update their customers on developments in stock availability, vital medical updates from the WHO have been signal-boosted over multiple networks, world leaders have been able to address nations, and (perhaps most importantly), each of us has had the ability to remain in contact with loved ones internationally.  Social isolation might be a physical reality, but accessibility to social media means it doesn’t have to be a virtual one.  In fact, while stocks might be plummetting hither and yon, internet providers are seeing [...]

Making the most out of your first Month of Social Media: First Impressions

February 25th, 2020|Uncategorized|

First impressions (brainstorming at your first Tailgunner Social Media Meeting) Be it a casual phone call or a catch-up over coffee, your first meeting with the Tailgunner team is essential to establishing a strong social media presence, particularly in your first month. Your first few posts are pretty important. There’s a lot we can learn from how the posts are received, and how simple they are to prepare and maintain. Before we get caught up on details, we’ll need to get a feel for your brand.  Here are a few topics we’d like to cover with you at your first [...]

Good giveaway or suspicious scam? How to tell comp from con 

January 29th, 2020|Uncategorized|

If the summer holiday New World scam taught us anything, it is simply that you can’t be too careful when it comes to competitions. Even when you see a trustworthy brand attached to the giveaway, we would strongly urge you to take a step back and consider these safety measures before giving away your personal information, or following, commenting on, and sharing any scams… […]

Is your website ready for Christmas shoppers? 

December 4th, 2019|Uncategorized|

Because Christmas shoppers are ready for your website!  It’s the most wonderful time of the year for businesses producing great goods that get snapped up during the festive season. Whether you sell fabulous items that can be purchased and wrapped as presents under the tree, or you provide services that suit the holiday season, your website needs to be ready for the impending wave of customers. We’ve put together a quick guide for you to scan through to test whether or not your website might need maintenance before the silly season really kicks in.  Ranging from the technical to the [...]

Tips for running a successful Facebook competition

September 26th, 2019|Uncategorized|

It is a truth universally acknowledged that a business profile in want of more followers can gain a fair few through giveaways. Giveaways are a blessing and a curse – while you might win yourself some much-needed interaction and interest, there’s no guarantee that the likes and comments will flow with each giveaway post. We know you won’t want to waste any wonderful prizes, especially if your company is in its early social media days and you don’t have a huge budget to contribute to competitions. At the end of the day, you get what you give(away) with competitions, but [...]

Google is hungry for SEO and it wants you to EAT

August 31st, 2019|Blog, Google AdWords, Online Marketing, Search Engine Optimisation, Small Business, Statistics, Web design|

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular search engine.  I hope you’re hungry, because in today’s article we’ve got some fresh EAT information for you to chew on. We’ll touch briefly on the new Google SEO ranking guidelines and how you can amend your site to meet [...]

Facebook’s new Top Fan feature is fantastic for small businesses 

July 10th, 2019|Uncategorized|

Inspired by chat forums and gaming badges, Facebook recently rolled out a feature that rewards your most interactive audience members, dubbing them ‘Top Fans’ with the application of a diamond icon. A Top Fan’s status is displayed in any and all interactions thereafter on your page. Their comments usually ascend to the top of the pile, and other audience members will notice the title beside their name, along with the little grey diamond badge.   How do fans feel about the status, and how might it benefit your small business? In today’s article we’ll explore the new feature and consider it [...]

Prepare for liftoff: launching your small business online

June 21st, 2019|Uncategorized|

Got a new product, service or special event that you can’t wait to share with the world? Congratulations! Launching a new business venture is a thrilling experience. Much like sending a spacecraft successfully into orbit, there’s plenty of engineering involved in ‘lifting off’ your online presence. If you’re looking to give your business its best chance online, you’ll need the right sort of support, strategies and tools for the task. It’s a competitive world out there on the web. There might be a sea of potential customers out there waiting for you, but it’s up to you to make sure [...]