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BLOG2019-05-20T16:16:43+12:00

Is your website ready for Christmas shoppers? 

December 4th, 2019|Uncategorized|

Because Christmas shoppers are ready for your website!  It’s the most wonderful time of the year for businesses producing great goods that get snapped up during the festive season. Whether you sell fabulous items that can be purchased and wrapped as presents under the tree, or you provide services that suit the holiday season, your website needs to be ready for the impending wave of customers. We’ve put together a quick guide for you to scan through to test whether or not your website might need maintenance before the silly season really kicks in.  Ranging from the technical to the [...]

Tips for running a successful Facebook competition

September 26th, 2019|Uncategorized|

It is a truth universally acknowledged that a business profile in want of more followers can gain a fair few through giveaways. Giveaways are a blessing and a curse – while you might win yourself some much-needed interaction and interest, there’s no guarantee that the likes and comments will flow with each giveaway post. We know you won’t want to waste any wonderful prizes, especially if your company is in its early social media days and you don’t have a huge budget to contribute to competitions. At the end of the day, you get what you give(away) with competitions, but [...]

Google is hungry for SEO and it wants you to EAT

August 31st, 2019|Blog, Google AdWords, Online Marketing, Search Engine Optimisation, Small Business, Statistics, Web design|

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular search engine.  I hope you’re hungry, because in today’s article we’ve got some fresh EAT information for you to chew on. We’ll touch briefly on the new Google SEO ranking guidelines and how you can amend your site to meet [...]

Facebook’s new Top Fan feature is fantastic for small businesses 

July 10th, 2019|Uncategorized|

Inspired by chat forums and gaming badges, Facebook recently rolled out a feature that rewards your most interactive audience members, dubbing them ‘Top Fans’ with the application of a diamond icon. A Top Fan’s status is displayed in any and all interactions thereafter on your page. Their comments usually ascend to the top of the pile, and other audience members will notice the title beside their name, along with the little grey diamond badge.   How do fans feel about the status, and how might it benefit your small business? In today’s article we’ll explore the new feature and consider it [...]

Prepare for liftoff: launching your small business online

June 21st, 2019|Uncategorized|

Got a new product, service or special event that you can’t wait to share with the world? Congratulations! Launching a new business venture is a thrilling experience. Much like sending a spacecraft successfully into orbit, there’s plenty of engineering involved in ‘lifting off’ your online presence. If you’re looking to give your business its best chance online, you’ll need the right sort of support, strategies and tools for the task. It’s a competitive world out there on the web. There might be a sea of potential customers out there waiting for you, but it’s up to you to make sure [...]