Link pointing to one website from another website.
Collection of data used as bank to search through to find a match to a user fed query. The larger search engines have billions of documents in their catalogs.
Link from one page on a site to another page on the same site.
Designing, categorising, organising, and structuring content in a useful and meaningful way.
Portions of the web which are not easily accessible to crawlers due to search technology limitations, copyright issues, or information architecture issues.
A client-side scripting language that can be embedded into HTML documents to add dynamic features.
A word or phrase which implies a certain mindset or demand that targeted prospects are likely to search for.
An old measure of search engine relevancy based on how prominent keywords appeared within the content of a page. Keyword density is no longer a valid measure of relevancy over a broad open search index though.
The relationship between various related keywords that searchers search for.
The process of discovering relevant keywords and keyword phrases to focus your SEO campaigns on.
Writing copy that uses excessive amounts of the core keyword.
The page on which a visitor arrives after clicking on a link or advertisement.
A citation from one web document to another web document or another position in the same document. Most major search engines consider links as a vote of trust.
The art of targeting, creating, and formatting information that provokes the target audience to point high quality links at your site. Many link baiting techniques are targeted at social media and bloggers.
The process of building high quality linkage data that search engines will evaluate to trust your website is authoritative, relevant, and trustworthy.
A measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.
The number of links pointing at a website.
The combination of your link equity and anchor text.
A measure of how many and what percent of a website’s links are broken.
Tailgunner has been awesome to work with, extremely proactive and always a step ahead!
Maxey Plumbing & Gas
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